Strategy, the business intelligence firm led by Michael Saylor, appears ready to execute its third Bitcoin acquisition in August, continuing its aggressive accumulation strategy despite recent market headwinds. If completed, the purchase would add to two smaller transactions already made this month, marking a rare departure from the company’s history of large-scale acquisitions. The most recent buy took place on August 18, when Strategy purchased 430 BTC for roughly $51.4 million. That brought its total holdings to 629,376 BTC, worth over $72 billion at current market prices. Strategy’s Bitcoin Holdings Surge in Value According to monitoring site SaylorTracker, Strategy’s Bitcoin investment has generated an unrealized gain of more than 56%, equating to $25.8 billion at present valuations. Despite scaling back the size of recent purchases, Strategy continues to dwarf all other corporate Bitcoin holders, maintaining its status as the largest treasury by a wide margin. So far in August, the company has added only 585 BTC, far below the thousands or even tens of thousands it typically acquires in single transactions. Advocating Bitcoin to Institutions Michael Saylor has become one of the most prominent advocates of Bitcoin in the corporate world. His push to “orange-pill” both institutional and retail investors has helped shift attitudes in finance, positioning Bitcoin as a legitimate treasury reserve asset. Strategy’s ongoing purchases reinforce its commitment to that narrative, even as broader equity markets face challenges. Purchases Do Not Move Markets One common question is whether Strategy’s large-scale buying activity impacts Bitcoin’s market price. Shirish Jajodia, the company’s corporate treasurer, recently addressed the issue in a podcast interview with Natalie Brunell. He explained that Strategy uses over-the-counter (OTC) channels and private deals rather than buying on open spot exchanges. This method avoids sudden price spikes and prevents significant disruption to Bitcoin’s liquidity. “Bitcoin’s trading volume is over $50 billion in any 24 hours — that’s huge volume,” Jajodia said. “So, if you are buying $1 billion over a couple of days, it’s not actually moving the market that much.” Stock Performance Faces Pressure While the company’s Bitcoin position continues to grow in value, Strategy’s stock has struggled in recent months. Shares fell to around $325 on Wednesday, the lowest in nearly four months, before recovering to $358 by Friday. The decline reflects wider challenges facing Bitcoin-related equities, as treasury-focused firms see their share prices closely tied to crypto sentiment. Still, the company has signaled it will continue adding to its Bitcoin reserves regardless of stock performance, maintaining its conviction that BTC represents the strongest long-term store of value. Long-Term Commitment Remains Clear Despite volatility in both crypto and equity markets, Strategy’s stance on Bitcoin remains unwavering. The company’s purchases this month may be smaller, but they underline a strategy of consistent accumulation that has made it the largest corporate Bitcoin holder worldwide. As Saylor signals yet another buy, Strategy is reaffirming its role at the forefront of Bitcoin adoption among institutions, even as the market weighs short-term risks.
