Strategy, formerly known as MicroStrategy, has once again strengthened its long-term commitment to building a Bitcoin (BTC) treasury . On August 18, the company publicly shared that it had bought an additional 430 BTC valued at $51.4 million. This acquisition raises the company’s total holdings to about 629,376 BTC, reinforcing its position as the world’s largest publicly traded holder of the cryptocurrency. A Five-Year Journey of Relentless Bitcoin Accumulation Since its first Bitcoin purchase in 2020, Strategy has steadily increased its stake. The company disclosed that it paid an average of $119,666 per BTC in the latest round. Over five years, the firm has invested roughly $46.2 billion, including fees, acquiring bitcoins at an average price of $73,320. At current market prices, the total value of Strategy’s Bitcoin holdings is estimated at $72.4 billion, leaving the company with unrealized gains of about $26.2 billion. Strategy’s executive chairman and Bitcoin advocate, Michael Saylor , often signals upcoming purchases on social media. Ahead of Monday’s disclosure, Saylor posted a message on X, with a SaylorTracker image showing nearly 629,000 BTC. Traders interpret this as a hint that more Bitcoin purchases are imminent, a practice that has fueled market anticipation. Strategy’s Funding Model and Record Earnings Fuel More BTC Buys The company’s aggressive crypto strategy has been supported by its strong financial results. In Q2 2025, Strategy reported record net income of $10 billion and operating income of $14.03 billion. This is a staggering 7,106% increase from the prior year. Much of this growth comes from unrealized gains on Bitcoin. Furthermore, Strategy leverages its strong earnings and market position to buy more crypto assets. Its market cap to net asset value-focused (mNAV) issuance model allows the U.S.-based firm to issue preferred shares, convertibles, and ATM programs. This happens when its stock trades above the implied BTC per share value. Analysts have praised this approach, highlighting the firm’s ability to expand its crypto holdings efficiently without putting pressure on its balance sheet. Nevertheless, one ongoing debate is that Strategy’s stock trades above its Bitcoin holdings. Some see this as risky. However, other analysts say the premium gives the firm a financing edge, since it can issue stock on good terms to buy more BTC. Analysts at TD Cowen note the preferred-stock program is highly valuable, helping explain why the market supports this premium and continues to support further Bitcoin buy. Other Companies Join the Bitcoin Race While Strategy leads the pack, other companies have also increased their Bitcoin exposure. U.S. firms such as miners MARA, Riot, Galaxy Digital, and newcomers like Bitcoin Standard Treasury Company have added to their stacks. Japan’s Metaplanet recently bought 775 BTC, raising its balance to 18,888 coins. Despite this growing competition, Strategy continues to set the pace, now controlling close to 3% of Bitcoin’s total 21 million supply cap The post Strategy Expands Bitcoin Stash With New $51.4M Purchase appeared first on TheCoinrise.com .