WiseLink, a publicly traded technology firm, has led a $10 million funding round for Top Win International to buy Bitcoin (BTC). The Hong Kong-based luxury watch seller is now turning its focus to the digital asset market. Industry watchers say this is the first time a Taiwan-listed company has supported a business built around holding Bitcoin in its corporate reserves. Top Win now joins the growing list of companies that are adding crypto assets to their balance sheet. WiseLink Moves into Crypto Amid Global Uncertainty WiseLink’s chief executive, Tsai Kun Huang, sees the present moment as an ideal time to act. He pointed to global monetary easing and rising geopolitical uncertainty as reasons for the move. Both, he says, are pushing investors toward assets that are decentralized, limited in supply, and resistant to inflation. For WiseLink, the flagship crypto fits that profile better than any other digital asset. The company’s $2 million purchase of three-year convertible notes formed the cornerstone of the round. This structure allows WiseLink to convert the debt into shares later. In the meantime, it still keeps the protection of a fixed income. Top Win Rebrands and Integrates Bitcoin into Strategy Top Win International, already listed on Nasdaq, has been known for trading and retailing high-end watches. However, under the guidance of Jason Fang, the founder of Asia-focused crypto investment firm Sora Ventures, the company is rebranding to AsiaStrategy and embedding Bitcoin into its financial strategy. Fang says Top Win is unique as the only U.S.-listed public company with a Bitcoin treasury plan centered in Asia. With its new funding, Top Win aims to purchase Bitcoin directly and may also invest in other listed companies pursuing similar treasury strategies. A company spokesperson stressed that Top Win will not become an investment firm or focus on securities trading as its main business. Huang explained that WiseLink’s goal is not simply to stockpile Bitcoin. The firm intends to weave Bitcoin reserves into its cross-border business operations. This move aims to keep the company’s assets safe in uncertain times while also encouraging new ideas in its financial plans. WiseLink Enters Bitcoin Partnership from Strong Financial Position Unlike some businesses that turn to Bitcoin as a last chance to survive, WiseLink is starting from a strong position. Records show it ended 2023 with a profit and has made $46 million in revenue so far in 2024, and $53 million over the past 12 months. Top Win’s finances are modest, with $3.8 million in working capital and $3.0 million in cash. However, the company has admitted to weaknesses in its financial reporting, which could let serious mistakes go unnoticed. The partnership between WiseLink and Top Win reflects a growing corporate interest in Bitcoin in Asia. It echoes strategies first made famous by U.S. firms such as Strategy . The post WiseLink to Lead Bitcoin Treasury Push for Top Win International appeared first on TheCoinrise.com .
