On June 19, 2025, the Financial Times reported that Elon Musk’s social platform X will soon add in-app investing and trading features. In an interview, X CEO Linda Yaccarino said users “will be able to come to X and be able to transact [their] whole financial life on the platform.” This confirms plans, shared by The Kobeissi Letter, to turn X into a broader financial “super app.” The move follows Musk’s broader strategy of integrating payments and financial services into X, as he has outlined in recent months. Dogecoin Market Snapshot & Musk’s Endorsements Dogecoin (DOGE) has been trading near $0.17 amid this news. According to recent market data, DOGE closed June 18, 2025, at about $0.1707 and June 19 at $0.1695, with trading volumes around $907 million and $813 million, respectively. DOGE/USDT Daily Chart|Source: CoinMarketCap Over these two days the price was essentially flat (up +0.8% on June 18, down –0.7% on June 19). This stability follows a brief rally earlier in the month but still leaves Dogecoin well below its spring highs near $0.20. Volume data for Dogecoin indicates moderate liquidity, comparable to other major altcoins. However, significant shifts in trading activity will likely depend on how investors respond to recent developments at X. Elon Musk has repeatedly demonstrated public support for Dogecoin, which has influenced its market behavior. In February 2021, he called it “the people’s crypto” in a tweet, prompting a 68% surge in DOGE’s price. In April 2023, X temporarily swapped its platform logo for the Dogecoin Shiba Inu meme, resulting in an 8% price increase before the gains reversed. Musk has also continued to reference Dogecoin across social media and public appearances. Industry observers note that he has consistently championed the token—whether through direct endorsements, subtle suggestions, or playful public gestures. These repeated signals have made Dogecoin and Shiba Inu especially reactive to Musk’s comments . Historically, his involvement—particularly when tied to platform changes or meme-driven moments—has often triggered sudden increases in both DOGE’s price and trading volume. Potential Impact on Dogecoin, Shiba Inu , XRP Exposure Industry analysts say X’s in-app trading feature could greatly increase crypto market participation and liquidity. With over 500 million users on X, adding crypto trading could expose coins like Dogecoin, Shiba Inu, and Ripple’s XRP to a far larger audience. If DOGE is offered alongside other assets, it may attract many new retail investors. One crypto news analysis notes that direct trading on a social platform “could drive increased retail participation and liquidity in both…cryptocurrency markets”. Analysts specifically highlight Dogecoin’s position. Because Dogecoin has a strong community on X and is closely associated with Musk, it may see particularly strong effects. One analyst suggests that altcoins like Dogecoin, Shiba Inu, and XRP “could see amplified volatility” once X integrates trading. In practical terms, that means trading volume in DOGE might rise significantly if users can buy and sell it directly in the app. Greater accessibility could improve liquidity (faster trades, tighter spreads) as more people trade DOGE on X. At the same time, increased retail participation can increase short-term swings. News of X’s trading rollout already seems to be stirring mild bullish sentiment in crypto markets, though Dogecoin’s price has moved little so far. Overall, the consensus is that Musk’s support for Dogecoin and X’s user base give DOGE and XRP an edge. By integrating trading, X could thrust Dogecoin and XRP further into the mainstream.
