Qatar Airways Takes Flight into the Metaverse with QVerse VR Experience and Innovative MetaHuman Cabin Crew


In a pioneering move, Qatar Airways has embraced the metaverse with the launch of "QVerse," an immersive virtual reality (VR) experience available on the airline's website. By visiting QVerse, users can embark on a virtual tour of the Premium check-in area at Hamad International Airport (HIA) and explore the interiors of Qatar Airways' aircraft, including the acclaimed Business Class, Qsuite, and Economy Class cabins—all accessible through their Personal Electronic Devices (PEDs).
What sets Qatar Airways apart in this digital venture is its introduction of the world's first MetaHuman cabin crew, offering users a groundbreaking and interactive digital experience. This innovative approach to customer engagement showcases the airline's commitment to pushing the boundaries of technology to enhance the passenger journey.

His Excellency Akbar Al Baker, Qatar Airways Group Chief Executive, expressed enthusiasm about embracing the metaverse and providing a unique immersive experience for travel enthusiasts. He stated, "With physical boundaries beginning to be challenged by the metaverse on an increasingly larger scale, it is exciting to embrace a technology that enables all travel enthusiasts to enjoy a unique immersive experience of our award-winning products and services."

Qatar Airways' MetaHuman cabin crew is not just a visual spectacle; it is a testament to the airline's dedication to innovation and customer delight. Developed using Epic Games' Unreal Engine, the world's most advanced real-time 3D creation tool, and MetaHuman Creator, a cloud-based app for crafting high-fidelity digital humans, the experience introduces users to 'Sama,' a digitally-created 3D human model. The name 'Sama,' derived from Arabic, translates to 'sky,' reflecting the virtual journey the MetaHuman cabin crew takes users on.

'Sama' offers an engaging and interactive customer experience, guiding users through the distinctive features of both the Business and Economy Class cabins with a narrated script. The use of cutting-edge technology allows passengers and enthusiasts alike to virtually explore the luxurious offerings of Qatar Airways, bringing a sense of realism and interactivity to the digital realm.

This ambitious foray into the metaverse aligns with Qatar Airways' reputation for being at the forefront of innovation in the aviation industry. By leveraging technology to create a seamless blend of virtual and real-world experiences, the airline is not only showcasing its commitment to excellence but also setting a new standard for digital engagement in the travel sector. As the first global airline to introduce MetaHuman cabin crew, Qatar Airways continues to soar to new heights in redefining the future of air travel.

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