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Nike Teases Upcoming NFT Sneaker Hunt on Fortnite
Footwear and apparel giant Nike is teasing an upcoming NFT sneaker hunt on Fortnite, the popular online video game. The move could mark a major step forward for Nike's Web3 ambitions and could help to introduce NFTs to a new audience of gamers.
The teaser, which was posted on Nike's social media channels, features a short video that shows the Fortnite logo and Nike's Air Max logo floating in the sky. The video then transitions to reveal the name of the sneaker hunt, "Airphoria," and concludes by showing Nike's logo for its Web3 platform, ".Swoosh," alongside the logo for Epic Games' Unreal Engine.
Details about the Airphoria sneaker hunt are still scarce, but members of the NFT community have speculated that Nike may have built an NFT-related game using Fortnite Creative 2.0, a new feature that allows users to create their own custom game maps using Fortnite assets.
If Nike does indeed release an NFT sneaker hunt on Fortnite, it would be a major coup for the company. Fortnite has over 350 million registered players, making it one of the most popular video games in the world. The game's massive user base would give Nike a huge platform to promote its NFTs and could help to introduce NFTs to a new audience of gamers.
Nike has been ramping up its efforts to enter the Web3 space in recent months. In addition to the Airphoria sneaker hunt, Nike has also partnered with the blockchain gaming company Roblox to create a virtual Nikeland experience. The company has also filed several trademarks related to NFTs and cryptocurrency, suggesting that it is planning to make a major move into the Web3 space.
The Airphoria sneaker hunt on Fortnite is just the latest sign that Nike is serious about Web3. The company's entry into the NFT space could have a major impact on the gaming and fashion industries, and it could help to legitimize NFTs as a mainstream asset class.
