Australia’s push to enforce a world-first under-16 social media ban is facing early turbulence as Alphabet-owned YouTube and the country’s eSafety Commissioner clash over whether the video platform should be exempt from the upcoming law. YouTube publicly pushed back a recommendation from eSafety Commissioner Julie Inman Grant to reverse the government’s earlier decision to exempt YouTube from the Social Media Minimum Age Act. The act , which is meant to take effect this December, will ensure that children under 16 cannot access platforms like TikTok, Snapchat, and Meta-owned Instagram, with penalties for erring platforms. During an address at the National Press Club in Sydney, Inman Grant said, “This is not a fair fight where our kids are concerned, vis-a-vis social media sites.” Inman Grant doubled down, warning that YouTube’s design features, especially its recommendation algorithms, are engineered to keep users hooked and can expose children to inappropriate content. Grant cited internal research that 37% of children aged 10 to 15 had encountered harmful material on YouTube, more than on any other major platform. “ I’m more concerned about the safety of children, ” she said, even in the face of widespread support for YouTube’s exemption. YouTube claps back YouTube didn’t let the criticism slide. In a blog post , the platform accused the commissioner of dismissing evidence, community sentiment, and professional opinion. Rachel Lord, YouTube’s Senior Public Policy and Government Relations Manager for Australia and New Zealand, called Inman Grant’s recommendation “inconsistent and contradictory,” especially when viewed against months of alignment between government, educators, and parents. “The eSafety Commissioner chose to ignore this data, the decision of the Australian Government and other clear evidence from teachers and parents that YouTube is suitable for younger users,” Lord wrote. The blog highlighted a 2024 survey showing that 84% of Australian teachers use YouTube in the classroom at least once a month, with the same number saying it helps extend learning beyond school hours. Additional government-backed research found that 85% of children and nearly 69% of parents see YouTube as appropriate for users under 15, a clear contrast to the public perception of platforms like TikTok and Instagram. For YouTube, the real distinction lies in function. It sees itself not as a social media platform, but as a video library that increasingly lives on TV screens, not just smartphones. The Australian government is in a difficult position Now, the Australian government is caught in a tough position after previously committing to keeping YouTube off the ban list. A spokesperson for Communications Minister Anika Wells confirmed that her office had received the eSafety Commissioner’s updated advice and is weighing the next steps. “The Minister’s top priority is making sure the draft rules fulfill the objective of the Act and protect children from the harms of social media,” the spokesperson said. Rival platforms like TikTok, Snap, and Meta have previously argued that any exemptions would be unfair. With the commissioner’s latest push, those arguments may start to gain more traction. Globally, all eyes are on Australia. Its social media age restriction law is the first of its kind, and other countries are watching closely to see how it plays out, particularly how regulators draw lines between platforms and how those lines hold up under scrutiny. As the December deadline looms, the government faces a critical choice: uphold its original plan to exempt YouTube or side with the eSafety Commissioner’s call for consistency across all platforms. KEY Difference Wire helps crypto brands break through and dominate headlines fast
