Animoca Brands , the Web3 powerhouse, and DayDayCook (DDC) Enterprise, a packaged food and meal-prep company, have teamed up in a cryptocurrency management deal. As per the update from the Memorandum of Understanding MoU, Animoca will allocate $100 million worth of Bitcoin (BTC) to DDC for management. Strategic Expansion of Bitcoin Treasury Adoption Notably, DDC will manage Animoca’s Bitcoin holding while generating yield from its reserves. The development is a significant event in institutional adoption and Bitcoin treasury management. It adds to the growing trend of traditional companies embracing Bitcoin as a hedge against inflation and a preferred store of value. Interestingly, in May, DDC signaled it was embracing the Bitcoin treasury route with plans to accumulate 5,000 BTC over the next three years. After the announcement, DDC made an initial 21 BTC purchase as it began its quest to protect its assets amid global financial uncertainty. Under the management deal with Animoca, Yat Siu, the co-founder and Executive Chairman, will join DCC’s Bitcoin Visionary Council. Siu will be there to provide both leadership and steer the Bitcoin treasury operations. The goal is to ensure that the budding firm aligns with standards obtainable in the sector. Crypto Finance Meets Traditional Industries Speaking on the development, Norma Chu, founder and CEO of DCC, maintained that Siu’s addition to the team at Bitcoin Visionary Council was invaluable. She stated that Siu’s excellent experience will ensure strategic decisions on the BTC initiative. Chu emphasized that together, they hope to build a disciplined risk management system that would ensure they maximize Bitcoin’s full potential as a contemporary asset of value. This marks another bold partnership in the crypto sector. In the first quarter of 2025, Animoca Brands also partnered with Standard Chartered Bank, Hong Kong. The move saw the duo launch a Hong Kong dollar-backed stablecoin . Animoca Considers U.S. Public Listing Meanwhile , Animoca Brands is considering a public listing in the U.S . given the shift in regulatory climate after President Donald Trump assumed office for a second term. Siu says the decision to launch an IPO is strategic as there appear to be fewer regulatory obstacles to deal with. The broader crypto community remains keen on seeing how the partnership turns out. It will also be interesting to see how the Bitcoin accumulation progresses amid the rising value of the digital asset. The post $100M Bitcoin Bet: Animoca Brands Teams Up with DayDayCook appeared first on TheCoinrise.com .
