AsiaStrategy, the newly formed firm co-led by Sora Ventures’s founder Jason Fang and Tony Ngai, has announced that it will now accept Bitcoin (BTC) for its luxury watches. This decision connects high-end retail with digital finance and shows the company’s response to the rising interest in using cryptocurrency for shopping in the luxury market. Shift In Crypto Luxury Market The Hong Kong investment firm’s move is part of its plan to include blockchain technology and digital assets in its business. AsiaStrategy executives say that accepting Bitcoin helps meet the needs of a new generation of tech-savvy shoppers. It also positions the brand as a leader in innovation within the luxury retail market. As more people in Asia and the Middle East start using cryptocurrency, AsiaStrategy is reaching wealthy clients who appreciate exclusivity and technology. Accepting Bitcoin for payments improves privacy, speeds up transactions, and makes it easier to buy luxury goods from different countries. Sora Ventures Strategic Enters Public Market In May, the digital investment company chose a different way to go public. Instead of going public alone, it decided to merge with TopWin International, a Hong Kong watch distributor now moving into blockchain and Bitcoin. As part of the deal, Sora’s founder, Jason Fang, will become co-CEO of the company alongside Tony Ngai. Together, they will lead the firm under a new name: AsiaStrategy. With guidance from Sora, TopWin is stepping into the world of digital assets. It wants to adopt a Bitcoin-based treasury strategy and hold the flagship cryptocurrency as a financial reserve asset. It is worth noting that TopWin will still keep its original watch business. Sora Ventures will guide the company’s investment in digital assets. It will also help manage a special fund that focuses on public companies in Asia that use Bitcoin as part of their treasury. Cryptocurrency Use is on the Rise Digital assets are no longer considered risky investments but a growing part of digital finance. Aside from AsiaStrategy, big American brands like Whole Foods, Starbucks, and Subway have also started accepting crypto payments . They use apps like Spedn, which change crypto into regular money at checkout. According to TheCoinRise’s report, Spar, the well-known international grocery store chain, now accepts BTC payments at one of its stores in Switzerland . This development is not only happening in grocery stores. Banks, crypto companies , and schools are also starting to accept Bitcin for payments . This shows that cryptocurrency is becoming more useful in daily life. The post AsiaStrategy Now Accepts Bitcoin for Luxury Watch Sales appeared first on TheCoinrise.com .
