With our next evolution of Kraken Launch, we’re moving beyond “first-come, first-served” to a merit-based model, one that rewards genuine engagement, not luck or timing. No race. Real users. A fair shot. Instead of rushing to buy, you’ll pledge an amount during a 24-48 hour window. Once the window closes, all pledges are scored using transparent criteria that reflect authentic participation on Kraken such as account age, trading activity and Kraken+ subscription status. Then, allocations are distributed in two stages: Preferential Round: for higher-scoring customers Random Selection: for everyone else who pledged If you don’t receive an allocation, your funds are automatically unlocked and your FOMO Multiplier increases your chances in the next sale. This system ensures that your longstanding participation and loyalty to Kraken carries forward. Participants who hold their tokens for at least 30, 90 or 180 days will qualify for HODLer bonuses . These boost their Kraken Launch scores and improve chances of being included in future sales, rewarding and incentivizing participants who buy and hold tokens with long-term conviction. Explore Kraken Launch How the merit-based system works Learn about the project: each sale begins with detailed project information including team, backers, and tokenomics so you can make an informed decision. Pledge your amount: choose how much you’d like to pledge (up to a capped amount per user). A pledge isn’t a purchase. Your assets are locked until results are announced. Wait for results: after the window closes, we score all pledges based on merit. Around 80% of tokens are allocated to the Preferential group, and 20% through a randomized lottery. If demand exceeds supply, the random portion may be adjusted to maintain fairness. Get notified: we’ll email you the results. If selected: your pledge converts to a purchase (from the minimum allocation up to your pledged amount). This approach ensures fair distribution regardless of capital, guaranteeing that all participants selected receive a minimum allocation, while larger pledges will be fulfilled incrementally depending on the token supply available. For example, suppose you pledged $500 in a token sale that has a minimum allocation ratio which equals $100. If selected for the Preferential Round, this means you automatically receive the minimum $100 allocation. If there’s still token supply remaining after all selected participants receive their minimum allocations, the system distributes the remaining tokens proportionally, so you might end up with $350 or even your full $500 allocation, depending on total demand and remaining supply. If not selected: your assets are unlocked, and your FOMO Multiplier improves your odds next time. Understand your unlock schedule: some tokens are released gradually after the Token Generation Event (TGE) . We’ll show the unlock schedule before each sale. What improves your chances Our scoring system rewards meaningful participation on Kraken: Kraken+ subscription Account age Kraken ecosystem activity FOMO Multiplier (if you missed the last sale) HODL your token sale assets and this is rewarded next time What doesn’t affect your chances How early you pledge The size of your pledge Your portfolio balance Why? Because everyone pledges within the same window. Speed and size don’t give you an advantage. Fairness and Kraken usage does. Built on trust, powered by data Behind the scenes, our merit-based system analyzes verified user data to calibrate fair thresholds across thousands of accounts. This ensures rewards go to long-term participants without favoring whales or new accounts created for gaming the system. The result: a level playing field that values genuine engagement over algorithms. Start your journey Kraken Launch continues to evolve, combining compliance-first design, transparent distribution, and onchain innovation. This merit-based upgrade is the next step in building the fairest, most accessible token sale platform in crypto. Be ready for the next sale. Explore Kraken Launch The post Fair access, evolved: introducing merit-based token sales on Kraken Launch appeared first on Kraken Blog .
