India and the United States top the world in cryptocurrency adoption this year, according to Chainalysis’ 2025 Geography of Cryptocurrency Report , underscoring how both grassroots and institutional forces are shaping the market’s trajectory. The sixth edition of the annual Global Crypto Adoption Index ranks India first across every sub-category measured, from retail to institutional flows. The U.S. climbed to second overall, boosted by surging institutional participation following the approval of spot bitcoin exchange-traded funds (ETFs). Pakistan, Vietnam and Brazil round out the top five. Asia-Pacific emerged as the fastest-growing region, with on-chain transaction volume soaring 69% year-over-year to $2.36 trillion, driven by widespread activity in India, Pakistan and Vietnam. Latin America followed with 63% growth, while Sub-Saharan Africa expanded 52% on the back of remittances and daily payments. North America and Europe continued to dominate in absolute terms, with $2.2 trillion and $2.6 trillion received respectively over the past year. Stablecoins remain a pillar of global adoption with USDT) and USDC accounting for trillions in monthly flows. Circle’s euro-backed EURC , launched under Europe’s MiCA regime, grew nearly 90% month-over-month, reaching $7.5 billion by June 2025. PayPal’s PYUSD also accelerated, rising from $783 million to $3.95 billion. Payment giants including Visa and Mastercard have also rolled out stablecoin-linked products. Bitcoin remains the primary entry point for fiat on-ramps, attracting $4.6 trillion in inflows between July 2024 and June 2025, more than double the next category, Layer 1 tokens excluding BTC and ETH. The U.S. remains the world’s largest fiat on-ramp at $4.2 trillion, four times South Korea. Chainalysis notes that adoption is broad-based across income levels, with high-, middle- and low-income countries rising in tandem, though the latter remain more vulnerable to shocks.
Market Analysis Report (29 Sep 2025)
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