Swedish gaming and e-sports firm Fragbite Group has become one of the first publicly listed companies in Sweden to adopt Bitcoin as a reserve asset. The company acquired 4.3 Bitcoin for $486,719 (SEK 6.63 million), at an average price of $112,958 per BTC, as part of a newly launched Bitcoin treasury strategy. The announcement marks a notable entry into the digital asset space by a European tech firm amid evolving regulatory clarity across the region. To fund the Bitcoin purchase, Fragbite raised SEK 6 million ($630,000) through an interest-free convertible loan. This loan structure gives the company a long-term, low-cost route to build digital reserves while limiting short-term financial risk. Fragbite Group @FragbiteGroup · Follow First purchase complete ✅4.3 bitcoin at an average price of app. USD 112 958 / bitcoin marks the start of operations under the newly established Bitcoin Treasury📢 fragbitegroup.com/en/press/fragb… $FRAG 12:33 PM · Jul 22, 2025 12 Reply Copy link Read 1 reply Convertible loan offers flexible BTC exposure The SEK 6 million loan is interest-free until November 30, 2030. Crucially, it includes a conversion clause that will trigger if Fragbite’s share price exceeds the conversion price of SEK 13 by 30% for 20 consecutive trading days. Should the share price reach 200% of the conversion price, the company also retains the right to forcibly convert the loan into equity. This mechanism provides a flexible treasury model—allowing Fragbite to scale its Bitcoin exposure based on share performance, rather than relying solely on internal cash reserves or dilutive funding rounds. It also gives investors a clear framework for understanding how digital asset exposure could evolve over time. Bitcoin integration reflects long-term diversification Fragbite’s entry into the Bitcoin market appears to be part of a broader strategy to diversify its treasury beyond traditional fiat-based reserves. The company’s board positioned the move as a long-term step, aligning with broader financial market shifts towards digital assets. The treasury strategy is structured in a way that allows Fragbite to scale its holdings if market conditions are favourable, without needing to raise additional capital or take on interest-bearing debt in the near term. By linking expansion to its equity performance, the company has created a direct feedback loop between shareholder value and its Bitcoin exposure. Fragbite joins early corporate adopters in Europe While global firms like MicroStrategy and Tesla have made headlines for their Bitcoin holdings, adoption in Europe has been slower and more cautious. Fragbite’s move represents one of the first major corporate treasury announcements from Sweden and places the company among a small but growing group of European firms adding Bitcoin to their balance sheets. The company has not disclosed any further targets for Bitcoin accumulation, but the structure of its convertible loan suggests that more purchases could follow if share price and market conditions align. By creating a dedicated funding mechanism early on, Fragbite has laid the groundwork for future allocations without needing to revisit financing arrangements. The 4.3 Bitcoin acquisition may be modest in size, but it reflects a larger shift in how even mid-cap public companies are starting to view digital assets—not merely as speculative instruments, but as viable long-term treasury assets. The post Fragbite becomes first Swedish gaming firm to launch BTC treasury appeared first on Invezz
