While only a portion of early investor tokens will initially become tradable, this is still a key shift toward open participation and market-driven price discovery. Meanwhile, Trump Media is expanding into AI with new “Truth Social AI” trademarks. This all coincides with the planned unlock of 90 million TRUMP meme coins. WLFI Moves Toward Tradability Tokenholders of World Liberty Financial (WLFI), a crypto project backed by US President Donald Trump and his family, overwhelmingly voted to make its governance tokens tradable. The proposal closed on Wednesday, and received 99.94% approval. Initially, only a portion of the tokens sold to early supporters will become tradable, with a second vote required to unlock the remainder. Tokens held by founders, team members, and advisers will stay locked under a longer vesting schedule that still has to be finalized. The WLFI team explained that this move is part of its strategy to transition from a closed network to one of open participation. Making the tokens tradable will allow for peer-to-peer transactions and listings on secondary markets, which will also enable price discovery and potentially increase token value through speculation and wider adoption. WLFI pointed out that increased tokenholder participation will be key to protocol decisions, including votes on emissions, ecosystem incentives, and treasury actions. The token unlock is set to be phased, with a detailed launch plan expected soon. The WLFI team also engaged blockchain intelligence firm TRM Labs for transaction monitoring to ensure secure operations. WLFI website WLFI launched in September of 2024, and received endorsements from Donald Trump and his sons Eric, Donald Jr., and Barron. The president reported a $57 million profit from WLFI in a June 2025 financial disclosure, but reports indicate the Trump family reduced its stake in the project to 40% as of June. WLFI previously sold 20 billion tokens in October of 2024 at $0.015 each, which raised $300 million. It sold another 5 billion in January 2025 at $0.05 per token, bringing in an additional $250 million. Trump Media Files AI Trademarks WLFI is not the only Trump-linked venture making strides. Trump Media and Technology Group (TMTG), which is majority-owned by the family of President Donald Trump, recently filed two trademark applications related to artificial intelligence for its Truth Social platform. The trademarks, “Truth Social AI” and “Truth Social AI Search,” are intended to support a new feature that will deliver what the company calls “reliable information, non-woke news, and entertainment,” according to TMTG Chairman and CEO Devin Nunes. TMTG share price over the past 24 hours (Source: Google Finance ) After the announcement was made, TMTG’s shares rose by 5.5% on Wednesday, which allowed it to outperform the broader Nasdaq index. Despite the boost in share price, Trump Media reported a net loss of $31.7 million for the first quarter of 2025, with revenue totaling $8.8 million. Truth Social’s AI feature seems to be part of the broader trend among social media platforms taking advantage of artificial intelligence for services like real-time translation, help center automation, and personalized content. This move by TMTG follows a pattern of the company exploring emerging technologies. In the past, it also filed trademarks related to crypto payments, trading platforms, and exchange-traded funds (ETFs). In February, another Trump-owned entity, DTTM Operations, submitted trademarks for a Trump-branded metaverse project. In January, Truth Social reportedly had 6.3 million users, but the figure fluctuated over the past year and is still quite small compared to major platforms like Facebook, which reported 3.1 billion monthly active users in 2023. The rise of AI in social media has not been without controversy . On X, Elon Musk’s Grok AI faced a lot of criticism for being too “woke,” prompting a retooling that resulted in the AI describing itself as “ MechaHitler .” Allegations have also pointed out that mainstream platforms like Facebook suppress conservative viewpoints. Trump Meme Coin Set for Major Unlock Meanwhile, the upcoming unlocking of 90 million TRUMP tokens could add fuel to the intensifying debate in Washington during what many are calling “Crypto Week.” The Trump-themed meme coin was launched in January, and is poised for a major supply boost that will increase its circulating supply by 45%. This will be one of the largest token releases since the project launched with 200 million tokens in circulation and a three-year plan to unlock a total of one billion tokens. TRUMP unlock progress (Source: Tokenomist ) The token unlock coincides with political maneuvering around key cryptocurrency legislation. This week, Republicans are trying to pass three major crypto bills: the GENIUS Act, which would regulate stablecoins; the Anti-CBDC Surveillance Act, which opposes central bank digital currencies; and the CLARITY Act, which aims to create a clear structure for crypto markets. Although the package failed a procedural vote in the House on Tuesday, Donald Trump reportedly convinced Republicans to reverse course. The memecoin’s timing, along with Trump’s influence over party members, attracted a lot of sharp criticism from Democrats. Representative Maxine Waters’ office denounced the token by claiming it exists solely to capitalize on Trump’s public image and extract value from investors. She and other Democrats proposed amendments targeting what they term “crypto corruption” linked to Trump’s ventures, including his meme coin, involvement in World Liberty Financial, and alleged efforts to curry favor with crypto donors. As Congress now prepares to reconsider the crypto bills, the TRUMP token unlock could increase the growing tensions between financial innovation and political power.
