Seeking Alpha
2025-07-10 13:16:06

BTCS: The Rise Of The Ethereum Treasury Company?

Summary BTCS Inc. is a U.S.-based, publicly traded digital asset company that has recently gained significant attention after years of low market cap. Shares of BTCS have surged 140% year-to-date and over 600% in the last three years, driven by the company's plan to be an ETH Treasury business. The company, originally known as Bitcoin Shop, has evolved from an online Bitcoin marketplace to a broader blockchain technology player. While the hype isn't totally without merit, the $225 million ATM should give serious investors plenty of pause. Crypto company investors could be forgiven for having never heard of BTCS Inc. ( BTCS ) before. Despite being both U.S.-based and one of the oldest digital asset-related companies in the public markets, the stock has generally traded well below a $100 million market cap until recently: Data by YCharts Shares of BTCS are currently up 140% year to date and over 600% over the last 3 years. Typically when there are spikes in price/valuation to this magnitude, there is a primary catalyst and BTCS is no different. In this article, we'll look at what is driving the recent hype in BTCS shares as well as assess whether the stock is a 'buy' on news. BTCS Through The Years BTCS, an abbreviation for Blockchain Technology Consensus Solutions, used to be known as "Bitcoin Shop." Back when the company launched in 2014, it was primarily operating an online marketplace that accepted Bitcoin ( BTC-USD ) for consumer goods similar to a company like Amazon ( AMZN ). After going public via reverse merger shortly after inception, BTCS quickly pivoted to Bitcoin mining which proved to be a challenging business for the company. Data by YCharts After essentially four straight years without revenue of any kind, the stock was up-listed to the Nasdaq back in 2021 in conjunction with yet another business pivot to Ethereum ( ETH-USD ) staking solutions, blockchain analytics tools, and digital asset treasury growth. This, admittedly brief, recap brings us to today where we have a stock ripping higher and now valued at about 20 times trailing sales. Ethereum Treasury Company As is quickly becoming normalized by companies like Bit Digital ( BTBT ) and Upexi ( UPXI ), digital asset treasury businesses utilizing tokens down cap of Bitcoin have become potentially viable ways for public companies to raise capital. This is what BTCS is now also attempting through an announced $225 million ETH purchase target on July 9th . While ETH has badly lagged Bitcoin in price for nearly three full years, it is still the native token of one of the most important blockchain ecosystems in the Digital Asset sector and claims the largest stablecoin TVL with $126 billion and roughly 50% share of market. Stablecoin Share By Chain (DeFi Llama) Given the apparent priority stablecoin regulation is now getting in the United States, validating transactions in the Ethereum ecosystem is dramatically cheaper than that of Bitcoin. Furthermore, unlike Bitcoin Treasury companies which don't typically mine the asset as well, ETH Treasury companies can natively stake their assets to generate positive returns for shareholders with minimal capex. BTCS, Investor Deck Even if the price of ETH stays exactly where it is, a positive operating return is to be expected assuming the company doesn't spend frivolously through SG&A or R&D. Data by YCharts At the end of March, BTCS had $21 million in total assets and a tangible book value of just under $18 million. The company reported just $270k in cash and about $20 million in crypto assets - most of which were staked. So the key question then; how does a company with just $21 million in total assets raise this capital to buy nearly a quarter of a billion in ETH? Answer: an ATM, among other things. On July 8th, BTCS CEO Charles Allen posted details on X of what was originally just a $100 million capital raise: This multi-pronged flywheel utilizes ATM sales, convertible debt, on-chain AAVE ( AAVE-USD ) borrowing, staking rewards, and Builder+—our proprietary block-building platform—to grow $ETH per share, drive revenue, and protect shareholder value by minimizing dilution. So far, we only have specific details of the ATM. The ATM Through a prospectus filed on July 8th, BTCS filed a $225 million common stock ATM: In accordance with the terms of the Offering Agreement, we may offer and sell shares of our Common Stock having an aggregate offering price of up to $225,000,000 from time to time through the Agent. Our Common Stock is traded on The Nasdaq Capital Market under the symbol “BTCS.” On July 7, 2025, the last reported sale price of our Common Stock on The Nasdaq Capital Market was $2.80 per share. For a company worth about $18 million, this is a serious amount of dilution. At the end of March, there were 20,206,880 shares outstanding. So far, it appears that BTCS has sold 600,000 additional shares to raise just under $3 million about $5 per share. Notably, the prospectus lays out more than just ETH purchases for use of ATM proceeds: We intend to use the net proceeds from the sale of the securities by us to provide additional funds for purchasing digital assets, working capital, and other general corporate purposes. As of the date of this prospectus supplement, we cannot specify with certainty all of the particular uses of the proceeds from this offering . Accordingly, we will retain broad discretion over the use of such proceeds Bold above is my emphasis. I don't doubt that the majority of capital raised from this ATM will be utilized to buy ETH, but the fact that a specific percentage isn't laid out should give any investor chasing this rally pause from where I sit. Closing Summary If it wasn't implied strongly enough above, I would be very cautious chasing this stock. BTCS has been a penny stock throughout its existence. And while I'll over the company some slack due to it being a cryptocurrency company throughout its entire existence, I think the pivot to ETH is more of a desperation play than anything else. Short squeezes with these kinds of stocks are always possible, so I'm not going to call it an outright 'sell.' But there is no way I'd put on 'buy' on this company at this point in time.

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