The appetite for Bitcoin is palpable, at least in the corporate treasury halls. More companies are joining the bandwagon. proof of the crypto’s appeal and status as a safe haven asset. In early July, corporate Bitcoin buys surged as 54 companies revealed new treasury plans or purchases. Altogether, more than 8,400 BTC—roughly $500 million at current prices—flowed into company coffers. Both nimble startups and established names joined the rush, underlining a rapid shift toward digital assets in corporate finance. Major Deals Shake Up The Market Figma surprised investors by filing an S‑1 that showed nearly $70 million Bitcoin acquisition —about 843 BTC. Cel AI and Opyl Limited each made their first entries, while Hyper Bit added more to its holdings. Meanwhile, a dozen businesses, including two gold‑sector companies, outlined future crypto allocations. Amber International raised nearly $26 million via private placement for its BTC strategy, and a consortium eyeing a DV8 takeover plans to weave Bitcoin into its new treasury framework. Week 27 – #Bitcoin Treasury Strategy Updates June 30-July 4 saw 54 announcements – 8.4k BTC! – 4 new treasuries, Figma with ~843 BTC as nice surprise– 12 future treasuries announcements, including 2 Gold-related companies– 18 companies added bitcoin, totaling… pic.twitter.com/2qiOfROS2C — NLNico (@btcNLNico) July 5, 2025 Steady Purchases And Bold Plans Some 18 firms actually added coins, contributing 7,591 BTC. Blue Star Capital arranged a $1.7 million fundraise to gain indirect BTC exposure, and Metavesco launched its inaugural formal treasury program. Sweden’s Fragbite Group topped up with around $530,000 worth of BTC. Hamak Gold (LSE: HAMA) launches a Bitcoin Treasury Management strategy, alongside gold exploration. Dual asset focus: Gold + Bitcoin LSE Main Market governance Gulf investment backing https://t.co/gspz837gWT — Hamak Gold (@GoldHamak) July 3, 2025 Gold mining company Hamak Gold reserved proceeds from its $3.4 million capital raising to use to buy BTC in the future. Across heavyweights and niche participants, the range of activity demonstrates diverse but increasing confidence to own crypto long term. Companies Signal Continued Growth Beyond immediate purchases, 14 companies signalled plans to keep growing their Bitcoin reserves. Food‑service operator DDC Enterprise stunned the market by securing almost $530 million in new financing, with part of the funds earmarked for BTC. Publicly declaring these intentions helps firms reassure investors that crypto won’t be a fleeting experiment. Additional announcements—from policy tweaks to internal guideline updates—brought the total to six more disclosures. That transparency can calm concerns over volatility, custody risks, and accounting treatment. This wave of activity makes clear that crypto has moved well past niche appeal. While price swings remain a factor and custody logistics must be nailed down, more companies see Bitcoin as a practical store of value. With startups and blue‑chip firms alike laying plans and making purchases, Bitcoin’s role in corporate treasuries looks set to deepen. Featured image from Meta, chart from TradingView
