Crypto has had a fair number of ‘Fi’ trends in recent years, from DeFi and AIFi to GameFi and BTCFi. It seems that appending ‘Fi’ – short for finance, of course – to another acronym or abbreviation is something all the cool kids in Web3 do. And now there’s a new term gaining traction: InfoFi. The potential applications of InfoFi are numerous, from algorithmic trading and prediction markets to risk management and CRM, and though it’s still early days, the InfoFi narrative has been strengthening in 2025. What is InfoFi? Short for information finance, InfoFi is an offshoot of decentralized finance that focuses on monetizing and trading quality data as an asset. This data can take the form of on-chain activity, market trends and social sentiment, and it’s useful as a commodity when it comes to improving decision-making and enhancing DeFi processes. While InfoFi leans heavily on AI to collate and parse data, blockchain is of course used to turn that information into a tokenized commodity that can be bought and sold. Incentives, meanwhile, are used to encourage engagement and promote the provision of high-quality data. At its heart, information finance is about bringing tokenization to the attention economy and reflecting the belief that actionable data such as market insights and influence should have tangible real-world value. On-chain Activity at the Heart of InfoFi InFo projects are starting to be talked about by the wider crypto cognoscenti, driven particularly by increased interest in the application of AI to DeFi. Perhaps the best example is Bubblemaps , which calls itself the “on-chain intelligence layer of InfoFi.” A visual engine for on-chain intelligence launched in 2021, Bubblemaps furnishes users (traders, funds, protocols) with greater understanding of DeFi and NFT dynamics, such as by letting them monitor token distribution over a long timeframe and probe wallet interactions to identify hidden connections and insider groups. The value of Bubblemap’s native token BMT has risen almost 50% in the last month, outperforming much of the wider market. The token is at the center of the project’s incentive system, and it powers the community-driven mechanism of Bubblemaps’ Intel Desk, which is where users submit cases, vote and allocate the platform’s on-chain sleuth resources. V2 of Bubblemaps recently went live on a number of blockchains, including Sonic and The Open Network (TON), meaning users of those chains can now track real-time data about the networks’ tokens and dApps. It is also integrated into Ethereum and Solana. Interestingly, Bubblemaps has sounded the alarm about a number of much-hyped token launches, among them LIBRA, which became one of the year’s biggest fiascos after nosediving following a spectacular sell-off. Case studies of these projects – and Bubblemaps’ assessment of them – make for interesting reading. Elsewhere in the nascent InfoFi world there is Inferium , an ML-driven project that aims to eliminate guesswork and bring context to the growing agentic economy . Inferium is conceived as an agent analytics layer, meaning it aggregates verified agents while also supplying live metrics and performance data for users to evaluate. With over 1.6 million users and over 610,000 inference requests thus far, Inferium empowers its users to deploy, evaluate, and scale AI models and agents effectively; to make the most of the agentic economy in DeFi, in other words. The project’s token, IFR, was listed on the MEXC exchange last month. What Next? It remains to be seen whether InfoFi is the next major trend in Web3. But the intersection of blockchain, AI and data gives rise to all manner of use-cases, which is evident from the number of projects now operating under this umbrella. For the time being, the best advice is to watch this space. Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
