Billionaire real estate mogul Grant Cardone has entered the world of digital assets, announcing that his private equity firm, Cardone Capital, has made its first major Bitcoin purchase. On Saturday, Cardone revealed on X that the firm has acquired 1,000 BTC, worth over $101 million at current market prices, in a move he described as combining “the two best-in-class assets” — real estate and Bitcoin. With this acquisition, Cardone Capital became the first real estate investment firm to fully integrate a Bitcoin strategy into its treasury . The company plans to add another 3,000 BTC by the end of the year, signaling a significant commitment to BTC as a long-term store of value alongside its traditional property investments. According to on-chain tracker BiTBO, this holding places Cardone Capital ahead of mining firms such as Core Scientific and Cipher Mining in terms of BTC reserves. Blending Real Estate Cash Flow with Bitcoin Treasury Founded in 2017, Cardone Capital manages over 14,000 multifamily residential units and more than $5.1 billion in assets. The firm pools investor capital to acquire income-generating real estate, and now plans to funnel a portion of those cash flows into Bitcoin purchases. In May, Cardone introduced the 10X Miami River Bitcoin Fund — a dual-asset investment product that merges a 346-unit commercial property on the Miami River with $15 million worth of BTC. Explaining the strategy, Cardone credited his brother for sparking the idea: “Buy real estate, add Bitcoin, and then use the real estate cash flow to buy more Bitcoin,” he said at the time. This evolving approach reflects a growing trend among companies seeking to hedge inflation and diversify their treasuries by adopting digital assets, particularly BTC. Metaplanet and Strategy Also Stack Sats Cardone Capital isn’t alone in boosting its Bitcoin exposure. Japanese investment firm Metaplanet announced the purchase of 1,111 BTC on Monday at an average price of $105,700 per coin. This brings its total holdings to 11,111 BTC, now valued at around $1.12 billion. Meanwhile, Strategy founder Michael Saylor once again hinted at a fresh BTC purchase, sharing a portfolio chart with the cryptic caption: “Nothing Stops This Orange.” Saylor’s firm currently holds nearly $61 billion worth of BTC and has historically made new acquisitions following such weekend posts. With institutional interest on the rise, the momentum behind Bitcoin as a corporate treasury asset appears far from slowing. The post Grant Cardone’s Real Estate Empire Makes $101M Bitcoin Move appeared first on TheCoinrise.com .
