Trump Media Group is entering new territory in digital finance with the launch of CRO Strategy, a dedicated treasury company built around the Cronos token. According to the official announcement, this venture was created in partnership with Crypto.com and investment firm Yorkville. This initiative is designed to give Trump Media a commanding role in the Cronos ecosystem while adding a fresh layer of utility to its media platforms. Building a CRO Treasury At the heart of this plan is a massive purchase of 6.3 billion CRO tokens, valued at about $1 billion, almost one-fifth of the token’s total supply. This move instantly makes Trump Media one of the largest single holders of CRO. The new company will trade on Nasdaq under the ticker MCGA, short for “Make CRO Great Again.” Its purpose is not only to hold digital assets but to function as the first dedicated CRO treasury company. The treasury will also include $200 million in cash and $220 million in warrants alongside the CRO holdings. In addition, it will have a $5 billion credit line arranged through Yorkville. All together, these assets bring the treasury’s total value to $6 billion. Trump Media and the Crypto.com Alliance The move goes beyond finance. Trump Media has also formed a strategic partnership with Crypto.com to bring CRO into its own platforms, Truth Social and Truth.Fi. This agreement will let users pay for subscriptions with their CRO balance. At the same time, they can also earn rewards that can be converted into CRO through Crypto.com’s wallet. By linking their accounts, they can even unlock discounts or free subscriptions. This integration is designed to make CRO more visible and more useful in daily digital interactions. It also gives Trump Media a direct path to connect its social media audience with the crypto economy. Trump Media’s Wider Crypto Treasury Vision The news has already lifted the value of Cronos. On the day of the announcement, CRO’s price surged by more than 26, trading around $0.1948, according to TradingView. Investors see Trump Media’s involvement as a strong sign of confidence in the token’s long-term role in the digital economy. While the launch of CRO Strategy marks Trump Media’s boldest step into the digital asset market so far, it is not the company’s only move. The media group has signaled that it is building a diversified treasury strategy around cryptocurrency, one that extends beyond Cronos. On May 27, the firm raised nearly $2.5 billion from about 50 institutional investors in a private placement deal. This funding was used to build a Bitcoin(BTC) treasury. Following this, the company filed with the U.S. SEC to start offering Bitcoin and Ethereum exchange-traded funds (ETFs) to institutional investors. As of July 8, the regulatory agency revealed that it has started reviewing Trump Media’s proposal . The post Trump Media Bets Big on Cronos with $6B CRO Strategy appeared first on TheCoinrise.com .
